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OFFICIAL VERIFIED

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

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4.09
99,145 ratings · 7,945 reviews
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OFFICIAL VERIFIED

Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

4.09 99,145 ratings · 7,945 reviews
Discover Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom by Porter Erisman. Start reading today and explore ideas, insights, and experiences that stay with you.

Overview: "From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend."

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Details & Genres

Business Non Fiction E Commerce Marketing Biz Companies Ecommerce
Length N/A pages
Published N/A
ISBN-13 31450533

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Porter Erisman
About the Author Porter Erisman
19,782 followers

Porter Erisman writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. Porter Erisman lives with their spouse and a very vocal rescue cat.

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4.09
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Barbara Hall
Barbara Hall October 13, 2025
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Joseph White
Joseph White July 11, 2025
Took me a few chapters to get into it, but it was worth it. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
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Dorothy Campbell
Dorothy Campbell March 15, 2024
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Jessica Wright
Jessica Wright May 27, 2025
I have mixed feelings about this one. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. It's fine if you have nothing else to read.
Matthew Nguyen
Matthew Nguyen October 09, 2025
It was just alright. It felt a bit repetitive in the middle. Could have been shorter. Probably won't read it again, but it was an okay way to pass the time.
Steven Adams
Steven Adams November 04, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
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Dorothy King October 22, 2025
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Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
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Sandra Brown April 09, 2024
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Donna Lee November 07, 2024
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Anthony Baker June 02, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
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Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
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A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
John Brown
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A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
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I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Jacob Hernandez
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Pretty good overall. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Emily Flores
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Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
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Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
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Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Gary Perez
Gary Perez October 25, 2024
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Jennifer Hill
Jennifer Hill August 10, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Kenneth Lopez
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I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Emily Diaz
Emily Diaz December 14, 2025
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Kimberly Ramirez
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Steven Rivera
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Lisa Williams
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Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
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Deborah Roberts May 26, 2024
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Sharon Clark
Sharon Clark December 07, 2024
Not bad, but not my favorite. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Just right down the middle.
Thomas Phillips
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Took me a few chapters to get into it, but it was worth it. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
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Donna Walker October 04, 2025
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. I'd probably recommend it to a friend.
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David Flores July 09, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Nancy Campbell
Nancy Campbell April 04, 2024
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
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A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
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Michelle Smith October 25, 2024
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
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Mary Nelson May 01, 2024
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Susan Clark October 22, 2025
It was just alright. It felt a bit repetitive in the middle. Could have been shorter. A generous 3 stars.
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Dorothy Hall June 12, 2024
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
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Ryan Clark November 02, 2024
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
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Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
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Ryan Wilson
Ryan Wilson January 05, 2025
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
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A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
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I liked it for the most part. I liked the main character, though some of the side plots were just okay. Still a good book.
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Edward Phillips July 20, 2024
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Cynthia Wilson
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Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Betty  Davis
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Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Kenneth Sanchez
Kenneth Sanchez July 09, 2024
Finished it in a couple of days. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Paul Torres
Paul Torres November 06, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Michelle Martinez
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Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
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Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
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I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Sharon Edwards
Sharon Edwards August 07, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
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Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
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Donna Walker February 02, 2024
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
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Gary Phillips
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I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Definitely recommend it if you like this genre.
Betty Carter
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I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
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Kevin Rodriguez October 19, 2024
Finished it in a couple of days. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Deborah Torres
Deborah Torres February 04, 2025
I have mixed feelings about this one. It had some good moments, but the overall plot felt a bit disjointed in the second half. It's fine if you have nothing else to read.
Edward Anderson
Edward Anderson September 01, 2024
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Margaret Edwards
Margaret Edwards April 25, 2025
A solid read. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Ashley Clark
Ashley Clark September 11, 2024
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Matthew Carter
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A solid read. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Gary Phillips
Gary Phillips March 27, 2024
Not bad, but not my favorite. It had some good moments, but the overall plot felt a bit disjointed in the second half. It's fine if you have nothing else to read.
George Evans
George Evans April 20, 2025
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Steven Rivera
Steven Rivera August 30, 2024
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Charles  Davis
Charles Davis April 24, 2025
It was just alright. Some parts were interesting, while others were a bit of a slog to get through. A generous 3 stars.
Eric Robinson
Eric Robinson September 29, 2024
It was okay. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Just right down the middle.
Christopher Roberts
Christopher Roberts March 15, 2024
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Andrew Thomas
Andrew Thomas November 14, 2024
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Kenneth Sanchez
Kenneth Sanchez January 08, 2024
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Patricia King
Patricia King December 14, 2024
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Emily Reyes
Emily Reyes February 25, 2025
Not bad, but not my favorite. It had some good moments, but the overall plot felt a bit disjointed in the second half. Probably won't read it again, but it was an okay way to pass the time.
Emily Phillips
Emily Phillips July 23, 2025
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Betty Young
Betty Young August 28, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Edward Evans
Edward Evans August 27, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Ryan Cruz
Ryan Cruz January 09, 2025
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Patricia Jackson
Patricia Jackson February 06, 2024
It was just alright. Some parts were interesting, while others were a bit of a slog to get through. Probably won't read it again, but it was an okay way to pass the time.
Rebecca Wright
Rebecca Wright September 25, 2025
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Sandra Robinson
Sandra Robinson September 30, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Kevin Nelson
Kevin Nelson November 16, 2024
A solid read. It held my attention, even if a few things were a little predictable. Not bad at all.
Matthew Nguyen
Matthew Nguyen September 09, 2025
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
Jacob Reyes
Jacob Reyes August 27, 2024
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Ryan Harris
Ryan Harris May 03, 2024
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Jennifer Gomez
Jennifer Gomez April 26, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Steven Adams
Steven Adams December 02, 2024
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Patricia Walker
Patricia Walker October 26, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
Anthony Baker
Anthony Baker June 05, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Nancy Nelson
Nancy Nelson April 27, 2024
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Patricia Collins
Patricia Collins July 28, 2024
Pretty good overall. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Sharon Allen
Sharon Allen June 13, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Andrew Turner
Andrew Turner November 21, 2024
Pretty good overall. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Carol Martin
Carol Martin August 25, 2024
It was okay. It had some good moments, but the overall plot felt a bit disjointed in the second half. Just right down the middle.
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