Discover Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) by Catharine Slade-Brooking.
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Overview: Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.
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Catharine Slade-Brooking is a writer and avid reader based in the Pacific Northwest. Before pursuing writing full-time, they spent over a decade working in education. When not working on their next book, Catharine Slade-Brooking can usually be found hiking with their dog or trying out new coffee shops in their neighborhood.
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. Still a good book.
Deborah TorresOctober 30, 2025
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
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Nancy ClarkSeptember 30, 2025
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Steven HillAugust 19, 2025
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Barbara AndersonOctober 31, 2024
Pretty good overall. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
David WilsonFebruary 12, 2024
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Karen SmithJanuary 02, 2024
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Ryan FloresMay 15, 2025
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Still a good book.
Daniel ScottAugust 31, 2025
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Daniel DiazSeptember 11, 2025
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Sandra YoungOctober 31, 2024
Took me a few chapters to get into it, but it was worth it. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Patricia EvansMay 16, 2024
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Donald CampbellOctober 25, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Mary SmithJanuary 17, 2024
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Edward PerezNovember 02, 2025
A solid read. I liked the main character, though some of the side plots were just okay. Not bad at all.
Robert DavisDecember 28, 2024
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. I'd probably recommend it to a friend.
Jacob DavisApril 15, 2024
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Betty LewisAugust 18, 2024
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Kevin WrightFebruary 12, 2024
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Charles RobinsonJanuary 24, 2024
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Would probably read it again at some point.
Linda WalkerMay 05, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Rebecca CollinsSeptember 22, 2025
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Michael PerezDecember 01, 2025
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Kimberly LopezJune 14, 2024
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. Still a good book.
Matthew LewisMarch 15, 2024
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Anthony DiazJanuary 24, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Deborah LopezDecember 26, 2025
A solid read. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Robert TaylorOctober 28, 2024
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Eric YoungFebruary 10, 2024
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Richard NguyenJune 20, 2025
Good, but not quite perfect. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Still a good book.
Melissa HallJuly 03, 2024
I liked it for the most part. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Deborah YoungJuly 29, 2024
I liked it for the most part. I liked the main character, though some of the side plots were just okay. Enjoyable weekend read.
Deborah HarrisJuly 04, 2025
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Christopher ReyesMarch 29, 2024
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Melissa WhiteJanuary 02, 2025
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Rebecca CollinsJuly 15, 2025
An average read for me. It felt a bit repetitive in the middle. Could have been shorter. It's fine if you have nothing else to read.
Margaret PerezFebruary 08, 2024
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
David LewisDecember 10, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Deborah LopezNovember 28, 2025
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Jacob NguyenOctober 26, 2024
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Definitely recommend it if you like this genre.
Sharon TaylorJune 17, 2025
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
William MillerDecember 10, 2024
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Laura WhiteJune 12, 2024
It was just alright. It had some good moments, but the overall plot felt a bit disjointed in the second half. Just right down the middle.
Elizabeth FloresAugust 03, 2025
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
David ClarkAugust 13, 2024
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Charles NelsonMarch 17, 2025
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Jessica ThomasJuly 13, 2025
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Thomas ThompsonMarch 16, 2025
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Eric MartinezApril 27, 2025
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Eric KingJune 28, 2025
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Margaret JonesJanuary 01, 2025
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Robert MartinJuly 09, 2025
An average read for me. Some parts were interesting, while others were a bit of a slog to get through. Probably won't read it again, but it was an okay way to pass the time.
Kenneth TaylorApril 18, 2025
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Would probably read it again at some point.
Michael CruzJanuary 12, 2024
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Karen LeeJune 16, 2024
It was okay. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. It's fine if you have nothing else to read.
Kimberly LopezApril 11, 2024
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Thomas MooreAugust 03, 2024
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Susan RiveraApril 17, 2024
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. I'd probably recommend it to a friend.
Karen SanchezNovember 05, 2025
It was just alright. It had some good moments, but the overall plot felt a bit disjointed in the second half. Probably won't read it again, but it was an okay way to pass the time.
Thomas JacksonAugust 09, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Eric ParkerJuly 23, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Emily WhiteMarch 03, 2024
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Edward CarterAugust 27, 2024
Pretty good overall. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
Nicholas TurnerFebruary 23, 2024
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Definitely recommend it if you like this genre.
Margaret SanchezMarch 22, 2025
I have mixed feelings about this one. It had some good moments, but the overall plot felt a bit disjointed in the second half. It's fine if you have nothing else to read.
Robert SmithMay 24, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Not bad at all.
Elizabeth CampbellOctober 11, 2024
An average read for me. It felt a bit repetitive in the middle. Could have been shorter. Just right down the middle.
Jennifer CampbellJuly 23, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Joshua SmithMarch 29, 2025
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Andrew RiveraNovember 23, 2025
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Jennifer ScottAugust 29, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Margaret WrightSeptember 09, 2024
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Robert SmithDecember 09, 2025
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
James NelsonAugust 21, 2024
Not bad, but not my favorite. It had some good moments, but the overall plot felt a bit disjointed in the second half. Probably won't read it again, but it was an okay way to pass the time.
Jennifer CampbellJuly 18, 2025
A solid read. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Donna NelsonMay 16, 2024
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Robert RodriguezMarch 30, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Rebecca CollinsMay 22, 2024
I liked it for the most part. I liked the main character, though some of the side plots were just okay. Not bad at all.
David CampbellSeptember 30, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Eric SanchezJuly 15, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Would probably read it again at some point.
Dorothy CruzNovember 29, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Donald MitchellJanuary 19, 2024
Pretty good overall. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Eric ParkerAugust 04, 2025
A solid read. It held my attention, even if a few things were a little predictable. Not bad at all.
Carol MartinezApril 13, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Betty RodriguezAugust 01, 2025
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
William TurnerAugust 07, 2024
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Lisa ThompsonAugust 13, 2025
Finished it in a couple of days. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
George RiveraNovember 17, 2024
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Steven RodriguezDecember 09, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Richard WilsonJanuary 06, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Ashley CarterNovember 26, 2025
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Kevin MitchellFebruary 07, 2025
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Kimberly RobinsonOctober 13, 2025
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Kevin MitchellSeptember 17, 2025
Pretty good overall. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Sharon TorresDecember 09, 2024
It was okay. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Just right down the middle.
Andrew AdamsOctober 09, 2024
An average read for me. Some parts were interesting, while others were a bit of a slog to get through. Probably won't read it again, but it was an okay way to pass the time.
Paul FloresJanuary 30, 2025
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Kenneth JohnsonAugust 12, 2025
I liked it for the most part. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
Eric SanchezMay 07, 2025
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Deborah HarrisAugust 25, 2024
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Sandra AndersonFebruary 07, 2025
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Sandra ParkerJuly 14, 2025
Took me a few chapters to get into it, but it was worth it. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
Brian ScottFebruary 22, 2024
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Eric HarrisJanuary 31, 2024
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Dorothy MitchellDecember 17, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Anthony ParkerMarch 24, 2024
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Nicholas LewisApril 09, 2024
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Kenneth FloresApril 17, 2024
Took me a few chapters to get into it, but it was worth it. The middle dragged a tiny bit, but the ending totally made up for it. Still a good book.
John MartinezJuly 04, 2024
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Eric WilsonNovember 07, 2025
A solid read. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Charles ScottAugust 07, 2025
An average read for me. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. A generous 3 stars.
Emily TurnerFebruary 16, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Joseph WrightJuly 17, 2025
I have mixed feelings about this one. It had some good moments, but the overall plot felt a bit disjointed in the second half. Probably won't read it again, but it was an okay way to pass the time.
Elizabeth TaylorDecember 12, 2025
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Nancy EvansJuly 05, 2024
I liked it for the most part. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Ryan WilsonJune 07, 2024
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
David CampbellMay 17, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Matthew MartinezDecember 15, 2025
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Definitely recommend it if you like this genre.
Kenneth WrightDecember 11, 2025
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Eric MitchellFebruary 23, 2025
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Edward HallOctober 21, 2025
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Melissa WhiteFebruary 27, 2025
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
David HillApril 27, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Laura TorresJuly 11, 2025
Not bad, but not my favorite. It had some good moments, but the overall plot felt a bit disjointed in the second half. Might work better for someone else, just wasn't completely for me.
Karen SmithOctober 18, 2025
A solid read. I liked the main character, though some of the side plots were just okay. Still a good book.
Eric ThomasJuly 30, 2024
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
Sandra EvansMay 06, 2025
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Melissa KingDecember 05, 2024
I liked it for the most part. Interesting premise and executed fairly well. Just a few slow chapters here and there. I'd probably recommend it to a friend.
Matthew TaylorMarch 14, 2024
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
Kenneth WalkerJune 29, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Thomas AndersonMay 09, 2024
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Still a good book.
Paul FloresJanuary 24, 2024
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Michael AndersonAugust 19, 2024
Good, but not quite perfect. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
Donald EdwardsFebruary 22, 2024
I liked it for the most part. I liked the main character, though some of the side plots were just okay. Still a good book.
Ryan AllenDecember 27, 2024
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Melissa ThomasFebruary 29, 2024
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Rebecca ParkerSeptember 09, 2024
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Margaret WrightNovember 23, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Karen WhiteJuly 21, 2025
I liked it for the most part. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Karen SanchezDecember 05, 2024
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Ashley SmithOctober 04, 2025
It was just alright. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Probably won't read it again, but it was an okay way to pass the time.
Kenneth ScottSeptember 19, 2024
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Emily RamirezMay 28, 2024
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Ryan FloresMay 11, 2025
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
John DavisOctober 21, 2025
Not bad, but not my favorite. Some parts were interesting, while others were a bit of a slog to get through. Probably won't read it again, but it was an okay way to pass the time.
Jennifer LeeOctober 21, 2025
Glad someone recommended this to me. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Susan DiazMarch 26, 2025
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Joseph NguyenMay 20, 2025
Finished it in a couple of days. The writing style is very engaging. It’s easy to follow but still has a lot of depth. A solid 5/5 for me.
Ashley SmithJune 09, 2024
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Nancy TaylorSeptember 26, 2025
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.