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Hitting the Wall: Nike and International Labor Practices (Harvard Business School Case Study 9-700-047)

Penned By Jennifer L. Burns
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Hitting the Wall: Nike and International Labor Practices (Harvard Business School Case Study 9-700-047)

Penned By Jennifer L. Burns
4.85 14,269 Ratings
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Editor's Note:
DescriptionIn the mid-1990s Nike, one of the world's most successful footwear companies, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it," Nike is suddenly being portrayed as a firm that relies on low-cost, exploited labor in its overseas plants. Nike officials vigorously deny the charges, claiming that Nike has no control over the independent contractors who manufacture Nike shoes. But the activists will not retreat. Eventually, Nike must learn to deal with the activists' claims and with the tangle of conflicting data that surrounds the concept of a "fair" or "living" wage.Learning objective:To stimulate debate about appropriate wages in developing countries and the role of activists in affecting company decisions.Subjects Covered:Activists; Business & government relations; Business ethics; Developing countries; International operations; Labor relations; Wages & salaries; Working conditionsSetting:•Geographic:Indonesia•Geographic:United States•Geographic:Vietnam•Industry: Footwear•Industry: Sporting goods & equipment•Company Employee Count:16,000•Company Revenue:$9 billion revenues•Event Year Begin:1991•Event Year End:1999http://hbsp.harvard.edu/

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Length 23 Pages
Language Eng
Imprint Harvard Business Publishing
Released January 1, 2002
Identifier (ISBN) 24145834
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Jennifer L. Burns
The Mind Behind the Work
Jennifer L. Burns

Jennifer L. Burns is the author of several novels. Originally from the East Coast, they now live in the Midwest with family. In addition to writing, Jennifer L. Burns enjoys gardening, cooking, and reading way past bedtime. Their work often explores the complexities of everyday life and human relationships.

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