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OFFICIAL VERIFIED

Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)

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4.25
18,623 ratings · 7,145 reviews
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OFFICIAL VERIFIED

Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)

4.25 18,623 ratings · 7,145 reviews
Discover Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press) by David Meerman Scott. Start reading today and explore ideas, insights, and experiences that stay with you.

Overview: In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than "My Three Sons"? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In " Marketing the Moon," David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the "Tomorrowland" segments of the "Disneyland" prime time television show, Americans were a receptive audience for NASA's pioneering "brand journalism." Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel -- through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features -- rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the "first camera on the moon"; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon.Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, "Marketing the Moon" shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

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Details & Genres

History Science Nonfiction Space Non Fiction Marketing Netgalley
Length N/A pages
Language Eng
Published February 28, 2014
ISBN-13 18699212

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David Meerman Scott
About the Author David Meerman Scott
11,356 followers

David Meerman Scott is the author of several novels. Originally from the East Coast, they now live in the Midwest with family. In addition to writing, David Meerman Scott enjoys gardening, cooking, and reading way past bedtime. Their work often explores the complexities of everyday life and human relationships.

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Melissa Johnson
Melissa Johnson March 31, 2024
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Paul Carter
Paul Carter March 08, 2024
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
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Richard Clark
Richard Clark July 17, 2024
Pretty good overall. It held my attention, even if a few things were a little predictable. Not bad at all.
Matthew Hill
Matthew Hill April 30, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Paul Scott
Paul Scott September 07, 2025
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Barbara Perez
Barbara Perez July 21, 2024
I liked it for the most part. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
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Thomas Harris February 22, 2024
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Linda Martin
Linda Martin November 13, 2024
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
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A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
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Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
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Matthew Garcia September 21, 2024
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Gary Baker
Gary Baker November 21, 2025
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Karen Williams December 21, 2025
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Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Margaret Smith
Margaret Smith March 07, 2024
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
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Nicholas Miller April 26, 2025
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
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I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
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Christopher Garcia
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Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
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A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
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Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Would probably read it again at some point.
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Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Mary White
Mary White June 12, 2024
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
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Cynthia Baker May 08, 2025
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Paul Reyes
Paul Reyes July 30, 2024
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
Brian Anderson
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A solid read. I liked the main character, though some of the side plots were just okay. Still a good book.
Michael Campbell
Michael Campbell November 24, 2024
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Joseph Jones
Joseph Jones May 10, 2024
I was pleasantly surprised. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Steven Thomas
Steven Thomas August 24, 2025
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Kevin Moore
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Donna Jones January 22, 2025
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Will be looking for more from this author.
Christopher Clark
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Ashley Young
Ashley Young May 06, 2025
Not bad, but not my favorite. Some parts were interesting, while others were a bit of a slog to get through. A generous 3 stars.
Linda Martin
Linda Martin June 13, 2024
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Jessica Williams
Jessica Williams October 18, 2025
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Stephanie Evans
Stephanie Evans September 15, 2025
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Dorothy Adams
Dorothy Adams December 17, 2024
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Ryan Green
Ryan Green January 31, 2024
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Brian Anderson
Brian Anderson June 28, 2025
Pretty good overall. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
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