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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Penned By Stefan Schwarzkopf
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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Penned By Stefan Schwarzkopf
4.85 13,493 Ratings
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Editor's Note:
Ernest Dichter was the twentieth century's ultimate seducer. Born in Vienna and trained by a pupil of Sigmund Freud, Dichter's research into what makes shoppers tick transformed the way the world looked at the relationship between products and consumers. His analyses of car and food advertising were a milestone in the psychological creation of the modern consumer. Surrounded by myths and secrets, Ernest Dichter the man has remained an enigma. Targeted by Vance Packard and many other critics, who branded him as a dangerous psycho-salesman, Dichter's credo has lost none of its inspiration and allure. This is the first international and interdisciplinary study to bring to light the hidden world of postwar motivation research and the insights it created into the way consumers think, feel and act. Its authors chart the influence of psychoanalytic consumer research in the United States, Britain, France, Germany and Austria.

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Length 312 Pages
Imprint Palgrave MacMillan
Released August 20, 2010
Identifier (ISBN) 17176883
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Stefan Schwarzkopf
The Mind Behind the Work
Stefan Schwarzkopf

After spending years working in the corporate world, Stefan Schwarzkopf finally decided to pursue a lifelong passion for writing. They currently reside in a quiet suburb where they spend most of their time outlining new stories, reading extensively, and occasionally attempting to bake.

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Elizabeth Martinez
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"I was completely blown away. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. Worth every moment spent reading."
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"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
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Brian Gonzalez
Brian Gonzalez October 28, 2025
"Absolutely brilliant. The prose is exquisite. It’s accessible yet undeniably sophisticated. An effortless 5 stars."
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"Masterpiece from start to finish. The author orchestrated a breathtaking finale. Truly a work of art. A true literary gem."
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Brian Nelson
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"I thoroughly enjoyed the elegance of it. A brilliant concept executed with flair. Just a few pacing choices I would change. Quite impressive overall."
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