Discover The Business of Influence: Reframing Marketing and PR for the Digital Age by Philip Sheldrake.
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Overview: Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. "Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how." David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
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Philip Sheldrake writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. Philip Sheldrake lives with their spouse and a very vocal rescue cat.
Pretty good overall. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Sandra LewisJuly 01, 2025
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
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Brian ThompsonApril 03, 2024
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
James RobinsonNovember 16, 2025
I have mixed feelings about this one. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. A generous 3 stars.
Kenneth TorresNovember 20, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Edward EvansSeptember 17, 2024
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Brian HillOctober 13, 2024
It was just alright. Some parts were interesting, while others were a bit of a slog to get through. Just right down the middle.
James TurnerFebruary 28, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Mark JacksonJuly 13, 2024
I liked it for the most part. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
Kenneth GreenSeptember 07, 2024
Good, but not quite perfect. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Still a good book.
Deborah WilliamsDecember 11, 2025
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Ryan HernandezSeptember 29, 2025
A solid read. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Eric LopezOctober 26, 2024
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Thomas HillDecember 17, 2024
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Susan AndersonOctober 26, 2024
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Joseph ParkerNovember 28, 2024
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Edward CarterMay 20, 2025
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Lisa WhiteFebruary 16, 2024
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Sharon CampbellMay 15, 2024
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Donald AndersonApril 25, 2025
Good, but not quite perfect. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
William BakerFebruary 08, 2024
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. A solid 5/5 for me.
Andrew MooreFebruary 27, 2025
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Joseph ParkerApril 02, 2024
Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Mark ThompsonJune 05, 2025
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Michelle AllenFebruary 21, 2025
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Still a good book.
Patricia WilsonSeptember 08, 2024
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Sarah MartinMarch 29, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. A solid 4 stars from me.
Emily BakerJanuary 27, 2024
Pretty good overall. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
Kevin SmithJanuary 07, 2025
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
Edward CampbellJanuary 16, 2025
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Amanda NguyenMarch 29, 2024
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
Richard MillerSeptember 19, 2024
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Rebecca WrightAugust 12, 2024
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Jennifer KingDecember 30, 2025
A solid read. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Jennifer KingSeptember 28, 2024
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Michael AllenApril 19, 2025
It was okay. Some parts were interesting, while others were a bit of a slog to get through. It's fine if you have nothing else to read.
Deborah BrownSeptember 25, 2024
It was okay. Some parts were interesting, while others were a bit of a slog to get through. It's fine if you have nothing else to read.
Deborah CollinsNovember 13, 2025
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
William JonesJanuary 13, 2024
It was okay. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. A generous 3 stars.
Christopher MillerJanuary 03, 2025
It was just alright. Some parts were interesting, while others were a bit of a slog to get through. It's fine if you have nothing else to read.
Donna JohnsonFebruary 27, 2025
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. Not bad at all.
Nancy RodriguezApril 03, 2025
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Sandra MartinezJune 08, 2025
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
James PerezJanuary 12, 2024
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Nancy ThompsonJuly 19, 2025
A solid read. I liked the main character, though some of the side plots were just okay. A solid 4 stars from me.
Linda JohnsonJuly 22, 2024
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Donna KingOctober 21, 2024
Finished it in a couple of days. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Andrew DavisAugust 21, 2025
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Joshua EdwardsOctober 29, 2025
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Laura GonzalezJanuary 24, 2024
A very satisfying read. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Brian SmithMarch 10, 2025
It was okay. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. A generous 3 stars.
Paul RiveraSeptember 08, 2025
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Christopher CampbellApril 16, 2024
Such a great read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
Emily MartinezMay 27, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. I'd probably recommend it to a friend.
Carol JacksonMarch 24, 2025
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. I'd probably recommend it to a friend.
Andrew DavisApril 04, 2024
Took me a few chapters to get into it, but it was worth it. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
William CruzJune 12, 2025
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
James AdamsDecember 24, 2024
I liked it for the most part. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Still a good book.
Donald EdwardsJune 21, 2024
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
Stephanie HarrisJuly 29, 2024
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. A solid 4 stars from me.
Ashley JohnsonJuly 29, 2025
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Robert RamirezApril 13, 2025
Really enjoyed this one. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Definitely recommend it if you like this genre.
Mary JonesMarch 31, 2025
I was pleasantly surprised. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Will be looking for more from this author.
William JonesNovember 30, 2025
Really enjoyed this one. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Elizabeth ReyesJuly 19, 2024
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Worth the time and money.
Sharon BrownAugust 31, 2025
It was just alright. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. Might work better for someone else, just wasn't completely for me.
Richard WilsonAugust 16, 2025
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. Definitely recommend it if you like this genre.
William MooreJanuary 19, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Will be looking for more from this author.
Sarah MartinDecember 13, 2024
It was okay. It had some good moments, but the overall plot felt a bit disjointed in the second half. Might work better for someone else, just wasn't completely for me.
Melissa DiazJanuary 11, 2024
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Glad I picked this up.
Charles SmithMay 28, 2025
A solid read. Interesting premise and executed fairly well. Just a few slow chapters here and there. Still a good book.
Paul WilliamsOctober 31, 2024
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Sharon CampbellApril 25, 2025
It was okay. It felt a bit repetitive in the middle. Could have been shorter. Just right down the middle.
Mary WrightOctober 24, 2024
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Paul HillJuly 24, 2025
I liked it for the most part. Interesting premise and executed fairly well. Just a few slow chapters here and there. I'd probably recommend it to a friend.
Joshua HernandezNovember 14, 2025
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. A solid 4 stars from me.
Kenneth LopezMay 14, 2024
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Kevin SmithDecember 27, 2024
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. Still a good book.
Thomas MooreSeptember 22, 2024
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Robert MooreDecember 19, 2024
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Glad I picked this up.
Gary MitchellMarch 18, 2024
I have mixed feelings about this one. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. A generous 3 stars.
Joshua NguyenFebruary 21, 2024
Honestly one of the better books I've read lately. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
Jessica BakerFebruary 20, 2024
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. A solid 4 stars from me.
Paul TaylorOctober 20, 2025
Finished it in a couple of days. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Worth the time and money.
Mark LewisMay 31, 2025
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Brian DavisJanuary 04, 2024
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Eric HarrisSeptember 13, 2024
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Susan AndersonJuly 24, 2024
Such a great read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Brian ThompsonJuly 02, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. Still a good book.
Margaret MillerFebruary 28, 2024
Glad someone recommended this to me. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Charles WalkerJanuary 08, 2024
Good, but not quite perfect. The middle dragged a tiny bit, but the ending totally made up for it. Not bad at all.
Amanda SmithFebruary 22, 2025
A solid read. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. I'd probably recommend it to a friend.
Susan JohnsonJune 06, 2024
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Glad I picked this up.
Amanda NguyenJune 28, 2024
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Karen WilsonJune 27, 2025
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Ryan RodriguezMay 02, 2024
Glad someone recommended this to me. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Amanda SmithFebruary 21, 2025
I was pleasantly surprised. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Betty SanchezJune 10, 2024
I was pleasantly surprised. I loved how the story unfolded. It kept me guessing without being too confusing. Glad I picked this up.
Linda FloresNovember 29, 2025
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Karen YoungAugust 02, 2024
Not bad, but not my favorite. The pacing was a bit slow and I found myself skimming a few pages. It wasn't terrible, just okay. Just right down the middle.
Amanda NguyenNovember 14, 2025
Such a great read. I got really invested in the main character's journey. Everything just clicked for me. A solid 5/5 for me.
Kevin RamirezAugust 09, 2024
Finished it in a couple of days. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Thomas HillMay 23, 2024
Such a great read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Sharon MillerJune 03, 2025
Really enjoyed this one. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Definitely recommend it if you like this genre.
Edward WilsonOctober 16, 2024
A very satisfying read. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Ashley DavisApril 27, 2024
Honestly one of the better books I've read lately. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Kenneth LopezJanuary 30, 2025
Such a great read. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
Linda CruzFebruary 16, 2025
An average read for me. It felt a bit repetitive in the middle. Could have been shorter. It's fine if you have nothing else to read.
Joseph RamirezMay 01, 2024
Took me a few chapters to get into it, but it was worth it. Interesting premise and executed fairly well. Just a few slow chapters here and there. Enjoyable weekend read.
Sharon AdamsMarch 20, 2025
Took me a few chapters to get into it, but it was worth it. Interesting premise and executed fairly well. Just a few slow chapters here and there. I'd probably recommend it to a friend.
Michael HernandezAugust 17, 2025
Took me a few chapters to get into it, but it was worth it. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Enjoyable weekend read.
Emily AdamsJuly 08, 2025
Pretty good overall. I liked the main character, though some of the side plots were just okay. Still a good book.
Kevin GarciaJune 14, 2025
I have mixed feelings about this one. The writing was fine, but I didn't feel very connected to the characters. They felt a bit flat. A generous 3 stars.
Mark MooreFebruary 14, 2024
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Glad I picked this up.
Donna JohnsonAugust 03, 2024
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. A solid 5/5 for me.
Lisa ClarkNovember 18, 2025
Such a great read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Robert CruzDecember 17, 2024
A very satisfying read. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Will be looking for more from this author.
Linda JohnsonSeptember 03, 2025
I have mixed feelings about this one. Some parts were interesting, while others were a bit of a slog to get through. Might work better for someone else, just wasn't completely for me.
David ThomasApril 13, 2025
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Would probably read it again at some point.
Emily GreenMay 14, 2024
Really enjoyed this one. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Linda JohnsonJanuary 21, 2024
Glad someone recommended this to me. I got really invested in the main character's journey. Everything just clicked for me. Worth the time and money.
Ryan ClarkJune 07, 2024
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Would probably read it again at some point.
Nancy GarciaNovember 05, 2024
Good, but not quite perfect. Interesting premise and executed fairly well. Just a few slow chapters here and there. Not bad at all.
Rebecca WrightNovember 10, 2024
Not bad, but not my favorite. It felt a bit repetitive in the middle. Could have been shorter. It's fine if you have nothing else to read.
Stephanie GonzalezMarch 17, 2024
Really enjoyed this one. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Will be looking for more from this author.
James RobinsonFebruary 25, 2024
Glad someone recommended this to me. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. Definitely recommend it if you like this genre.
Anthony EdwardsJuly 06, 2024
Glad someone recommended this to me. I loved how the story unfolded. It kept me guessing without being too confusing. Worth the time and money.
Anthony DavisFebruary 02, 2025
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Sandra SanchezApril 27, 2025
A solid read. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Susan NguyenJuly 28, 2024
I liked it for the most part. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Sandra CarterMarch 11, 2024
An average read for me. Some parts were interesting, while others were a bit of a slog to get through. A generous 3 stars.
William CruzOctober 31, 2024
Really enjoyed this one. I loved how the story unfolded. It kept me guessing without being too confusing. Would probably read it again at some point.
Ashley HallDecember 19, 2024
Honestly one of the better books I've read lately. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Donna CarterJune 30, 2024
Finished it in a couple of days. I loved how the story unfolded. It kept me guessing without being too confusing. Definitely recommend it if you like this genre.
Daniel GomezMarch 24, 2024
I was pleasantly surprised. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Worth the time and money.
Ashley WilliamsNovember 07, 2025
An average read for me. It had some good moments, but the overall plot felt a bit disjointed in the second half. It's fine if you have nothing else to read.
Kevin HallOctober 31, 2024
Good, but not quite perfect. It held my attention, even if a few things were a little predictable. Enjoyable weekend read.
Elizabeth BakerFebruary 09, 2024
Pretty good overall. Writing is good, just wish there was a bit more depth in certain parts. Still kept my attention though. Not bad at all.
Edward PhillipsApril 25, 2024
Honestly one of the better books I've read lately. I got really invested in the main character's journey. Everything just clicked for me. Would probably read it again at some point.
Nancy GomezMay 13, 2025
I was pleasantly surprised. The pacing was spot on and the characters felt real. I didn't find myself getting bored at any point. Worth the time and money.
Emily HillFebruary 06, 2024
A very satisfying read. It has a good balance of dialogue and description. Everything felt like it moved at the right speed. A solid 5/5 for me.
Sandra SanchezFebruary 21, 2024
Honestly one of the better books I've read lately. The writing style is very engaging. It’s easy to follow but still has a lot of depth. Would probably read it again at some point.
Matthew WhiteSeptember 17, 2025
Good, but not quite perfect. I liked the main character, though some of the side plots were just okay. I'd probably recommend it to a friend.
Rebecca HallSeptember 22, 2025
A very satisfying read. The author did a great job wrapping everything up at the end. No weird plot holes left behind. Glad I picked this up.
Anthony EdwardsAugust 29, 2025
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
Joshua RodriguezJuly 14, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. Still a good book.
James PerezJune 18, 2025
Took me a few chapters to get into it, but it was worth it. It held my attention, even if a few things were a little predictable. I'd probably recommend it to a friend.
Thomas ScottMay 03, 2024
A very satisfying read. I loved how the story unfolded. It kept me guessing without being too confusing. Will be looking for more from this author.
George ClarkJune 01, 2025
Honestly one of the better books I've read lately. The author did a great job wrapping everything up at the end. No weird plot holes left behind. A solid 5/5 for me.
Mary GreenMarch 09, 2025
I liked it for the most part. I liked the main character, though some of the side plots were just okay. Still a good book.